Giving Week 2017 Branding
Timeframe
2 weeks
Roles
Researcher, art director, designer
Skills
Illustrator, InDesign, After Effects, Photoshop
Process
Research, moodboard, sketches, logo development, print production, animation, brand application
Objective
Create a brand which aligns with the spirit and goals of the annual Cornish College Giving Week.
Solution
I identified the 2017 Giving Week brand character based on both the creative brief and history of this yearly event. Keeping the school's fundraising goals and audience in mind, I successfully branded print and digital collateral and Cornish raised $47,910.
LOGOS AND SOCIAL MEDIA POSTS
