Timeframe
4 weeks
Roles
Art direction, photo curation, photo editing, illustration, layout design
Skills
Photoshop, Illustrator, InDesign
Process
College brand positioning research, mood board, layout, typography
Objective
Research and design a publication that shares the spirit of Cornish, adheres to college-wide brand identity, and represents both visual and performing arts experiences at the school.
Solution
To appeal to an audience of young creatives, I took a fresh approach to our brand and using color story and layout design, worked to convey the essence, and future, of the 100-year-old arts institution.