Cornish 2020 BFA Exhibition
POSTCARDS
DIGITAL + WEB
WEB BANNER
Capitol Hill Art Walk
Timeframe
1 week
Roles
Art direction, layout, identity
Skills
Photoshop, Illustrator
Process
Moodboard, sketches, photo treatment
Objective
Create a look for Capitol Hill Art Walk to promote the neighborhood-based monthly event from the months of October 2016–March 2017. Design a recognizable poster that would stand out against others and a suite of cohesive eye-catching banner ads to increase Art Walk foot traffic.
Solution
I used the idea of a wormhole to create visual interest and several design elements to indicate the ideas of walking and hills. The poster alludes to the different forms of art featured in the many venues that participate in Art Walk and to the motion of walking around this colorful neighborhood.
APRIL Literary Festival
Timeframe
6 weeks
Roles
Branding, art direction, layout, pre-production
Skills
Photoshop, Illustrator, InDesign
Process
Research, moodboard, sketches, photo treatment
Objective
Create a new 2017 look for APRIL (Authors, Publishers, and Readers of Independent Literature), a yearly festival. Design a poster to create awareness and a booklet to distribute at the event.
Solution
I designed an overall look based on the literary nature of this Springtime festival. The booklet aligns with the brand and effectively communicates the content of the day's events. Both pieces of collateral lend a fresh look for the 2017 festival and are appropriate for the Spring season.
STILL ILL DJ Night
Washington State Ferries Rebrand
Timeframe
6 weeks
Roles
Research, art direction, branding, layout
Skills
Photoshop, Illustrator, InDesign
Process
Research, moodboard, sketches, and logo iterations. Performed research to identify the history of the WSF and its ridership trends. The research phase was conducted with Lauren Haynes, Kristin Lowry, and Lauren March. Together we wrote the creative brief and identified brand character, attributes, purpose, position, and promise.
Objective
Rebrand the Washington State Ferry system with its current ridership and a larger target audience in mind.
Solution
Designed a revised look and feel which would appeal to new and current ridership. Using the research data, I created several logo iterations which expresseed the reliability and safety concerns of a ferry system. I applied the same branding considerations to wayfinding systems, ticketing, print advertisements, boat signage, website and WSF merchandise.
